SWOT

ANALYSIS

Zoopla acts as a property aggregator for consumers, streamlining the process.
The website is more efficient and convenient than brick and mortar estate agencies.
Property managers access wider audiences and smaller businesses achieve equal reach to large businesses.
Website improvements are funded often, adding new features regularly.
Zoopla is able to partner with international companies.
Customisation and personalisation is available.
Zoopla has undergone a recent website rebrand and refresh.

Service is limited to audiences that can access a computer and the internet.
Those that are IT illiterate may find the website difficult to use and search for traditional methods.
Estate agents upload their own content which can create an inconsistent website or invite fraudulent behaviour.
Any issues arising from seller to buyer interactions are linked to the website and Zoopla is liable.
Bugs and code errors arise, often triggered by changes in other areas of the website.

Zoopla can link the website with other related business and products, for example: Mortgage data, CRM.
Zoopla can branch further into global expansion.
New types of business can continue to be added i.e. commercial, park homes, retirement homes.
Acquisition of other related digital businesses continues to be a priority.

Websites are easily replicated with low upfront costs.
Technology is changing rapidly, so fast adaptation is very important.
Activity on the website is heavily affected by external factors i.e. mortgage rates, inflation.
Phishing and hacking can cause an insecure environment for users.