Zoopla is highly vulnerable to cyber attacks and phishing scams involving fraudsters stealing information or money. Zoopla generates awareness through support articles and regular communications (Zoopla Advantage, 2022), training customers and employees to recognise and report an incident (Bennett, 2020). The site also scans leads for blacklisted emails, suspicious URLs and unexpected attachments to prevent bad actors (Bennett, 2020). Additionally, Zoopla employs monitoring systems to alert teams when unusual activity is recorded (Norwood, 2019) and simulates security breaches as a preventative measure (Rapid7, 2022).

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The rise of the internet raises ethical concerns as existing regulations are no longer adequate safeguards. The concept of privacy convolutes and the ability to protect becomes more complex (Laudon and Laudon, 2021).  Zoopla mandates regular compliance and data protection training with dedicated teams to regulate internal and external stakeholders, taking responsibility, accountability and liability of their actions (Laudon and Laudon, 2021).