Zoopla is one of the largest property portals in the UK, providing advertising for estate agents and new build developers (Horroll, 2020a). Both a website and app, Zoopla lists over a million properties for sale and to rent (Horroll, 2020a). The platform is viewed by 2.3 million unique users (Parrish, 2021) and partners with 18,000+ property branches (Zoopla.co.uk, 2020a) as a leader in the PropTech industry.